What if your apps were calm?

Same features, same utility. But instead of competing for your attention, they respect it. Toggle between the real thing and the calm redesign. And yes—the notifications popping in on this page are on purpose.

(Watch the right side of your screen. And the bottom-right corner.)

What if Duolingo was calm?

The owl is watching. The timer is counting down. Your streak freeze supply is low. This is a language learning app that has weaponized guilt. Watch the countdown—it's real-time.

Anxious
Calm
🦉
142
day streak
Streak expires in
1:47:32
Streak freeze? You have 1 left.
Duo is getting sad...
Calm principle: Make deviation cheap

The anxious version has a real-time countdown creating urgency for a language learning app. The calm version shows state: here's what you know, here's what's next. Missing a day doesn't erase anything. "Not now" isn't a failure—it's not even an option that needs to exist, because there's nothing to lose.

What if Slack was calm?

Watch the unread counts on the left. They're going up. Right now. That's what your actual Slack sidebar is doing while you read this.

Anxious
Calm
Acme Corp
Channels
# general24
# engineering18
# design7
# random43
# announcements
# watercooler12
# standups8
# deployments
# lunch-plans3
115 unread messages
Someone is typing in #general
Calm principle: Notifications are a last resort

While you were reading, the unread counts went up. That's what Slack does all day. The calm version only surfaces @mentions and DMs. No badge counts, no bold channel names. "2 people need you. Everything else can wait."

What if LinkedIn was calm?

Watch the notifications slide in. Each one is designed to create a micro-obligation: curiosity, social guilt, FOMO. None of them are things you asked for.

Anxious
Calm
in LinkedIn23
All 23
My Posts
Mentions
47 people viewed your profile this week
Congratulate Sarah on 3 years at Acme Corp
You appeared in 12 searches this week
Your post got 2 reactions. Boost it for $4.99?
Mike, James, and 4 others reacted to your comment
5 people from Acme Corp are hiring
Wish Dave a happy work anniversary!
Your connection Lisa shared an article about AI
Calm principle: State, not feed

"47 people viewed your profile" is vanity metrics designed to create curiosity anxiety. "Congratulate Sarah" manufactures social obligation. The calm version shows state: messages, job matches, real connections. No feed, no engagement bait, no "boost for $4.99."

The ghost of software past

This is a real Mac OS 8 running in your browser via Infinite Mac. Poke around. Open applications. Notice how the dialog boxes ask for confirmation at every step. Notice Extensions Manager. Then remember: calm software has always existed alongside anxious software. HyperCard was calm. SimpleText was calm. The system itself was mostly calm—until third-party extensions turned it into a minefield.

Mac OS 8.1 — Infinite Mac (infinitemac.org)
🖥
Click to boot Mac OS 8.1
Runs entirely in your browser via Infinite Mac. Give it a moment to load.
Try this: Open SimpleText from the Apple menu. That's calm software. Now open Extensions Manager and look at the chaos of system extensions fighting for your attention. The anxious/calm tension is as old as personal computing.

The manifesto

Software should do work so users don't have to.
The best interface is absence; the second best is a summary.
Defaults are kindness.
Corrections should be easier than configuration.
Interruptions should be rare and proportional.
Ignoring the app should be a valid usage mode.